MAN IAA NFZ 2016

contact partner

Dominik Leis

smd+partner
dipl.-ing. dominik leis

Phone:
+49 241.609 14-13
e-mail:
d.leis@smd-partner.com

task

Realisation competition for the trade fair appearance by MAN Truck & Bus AG at the IAA Commercial Vehicles 2016 in Hanover, spanning a surface area of approximately 9,300 m² with approximately 2,000 m² on the top floor.

concept

MAN Truck & Bus AG appeared at the IAA Commercial Vehicles 2016 as a leading, international provider of transport solutions, commercial vehicles and services. As part of an advertised competition, smd+partner collaborated with BRAUNWAGNER to develop an innovative, holistic architectural communications concept, which enabled it to claim victory at the competition.

The company’s progressive dynamic and passion were the driving forces behind the concept’s underlying idea, which was inspired by the impulse and amplitude of an engine coming to life.
The change in amplitude from a powerful engine sound is embodied in the flowing form of the stand’s architecture and the communication design, making it truly tangible and enticing for visitors.

Three-dimensional, meandering brand names surround numerous, carefully constructed exhibition areas and establish the set for a central, LED-powered show stage.

services

  • Conceptualisation and competition work
  • Design + visualisation
  • Preparation for awarding contracts
  • Implementation planning
  • Cost management
  • Supervisory construction management
  • Project management

photography

Andreas Keller

communications partner

  • BRAUNWAGNER GmbH

project partner

  • jack morton
  • serviceplan group
  • hottmedia gmbh
  • hhp nord-ost ingenieure
  • crispy pictures
  • metron vilshofen gmbh
MAN IAA NFZ 2016
MAN IAA NFZ 2016
MAN IAA NFZ 2016
MAN IAA NFZ 2016
MAN IAA NFZ 2016
MAN IAA NFZ 2016